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eLearning (upgrade): 1. E-Learning: Marketing Basics
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| Description: | Marketing is fundamental for providers of E-Learning services and solutions. This lesson looks at the basics of marketing for E-Learning products. Topics convered include the analysis of external conditions and internal capabilities, factors that determine success in E-Learning projects and promotional activities to get the target group's attention. |
| Objectives: | You will understand the necessity of a comprehensive analysis of internal and external factors before developing and implementing E-Learning projects. You will get to know which factors are most important for the success or failure of an E-Learning projects and learn about the importance and the characteristics of promotional activities while preparing and introducing an E-Learning project. |
| Prerequisites: | You should have some basic knowledge of marketing and be acquainted with E-Learning applications. |
